In honor of Valentine’s Day, I thought I’d take the time to express my love for Salesforce. Now, being someone who has a blog, a Twitter handle, several email addresses & countless swag devoted to Salesforce, this post could potentially go on for awhile. But instead of focusing on all the great things about the product, I wanted to share why I love Salesforce, the company. And even when I think about the company – how they have the best user conference of all time, the engaging & wonderful employees, the 1-1-1 model that is so inspiring – that list can go on for awhile too.
Yet, even as I think about all that, there is still one reason that means more to me, and I think it was best said by a Salesforce employee that I was recently on a call with: “Our customers and our community create the brand.” They allow us, as customers, to have a voice in the discussion. And more than that, they truly care about what we say.
Did someone say prove it? You got it! They have the IdeaExchange, where suggestions from customers are heard, responded to, and very frequently implemented into the product. There’s the community site, where users can post questions & have discussions to really get the most out of their org’s instance of Salesforce. And the User Groups, which are a fantastic forum for face-to-face networking and brain-storming. If you’ve never attended one, it’s a must. I have even attended several unofficial Salesforce meetups, and made good friends because of this company. Salesforce really encourages their users to help each other. In 2009, they launched the Give Forward program for super users to volunteer their time & skills to help out non-profit organizations.
This all culminated at Dreamforce this year, with the first ever Community Conference – a half-day conference-within-a-conference to recognize what a fantastic community we have. Erica Kuhl, the Community Manager, announced the creation of the Salesforce Community MVP program to recognize important contributions to the community. (You can see the video here & yes, I am bragging a bit since I was one of them.) But I think it all goes to show what a great community there is, and how much Salesforce supports the growth of that community.
So Salesforce, I love you because you love & respect me. Will you be my Valentine?