I know, I know. I’m late to the game, and you have probably already read your fill of Dreamforce recap posts. But since I’ve been doing it for the past three years (2010, 2011 and 2012), I can’t let Dreamforce pass without sharing at least a couple of thoughts. As always, it was a whirlwind of a week, and being committed to speaking in seven session, the days blurred together even more than I thought they could. This is really less of an event recap, and more my takeaway about messaging.
Two weeks later, and I feel like I’m finally back in a routine. That’s what Dreamforce does to me. The weeks leading up to it are filled with anticipation and excitement, and then afterwards, it takes me two weeks to digest and absorb everything that I learned. It’s a bit crazy if you think about it.
So what did I learn?
I honestly didn’t think I would be able to find the time to write this post. I spent most of the week trying to just think of a topic. And then I had a lightbulb moment when I realized that part of what made my week so crazy would make an excellent blog post. And we’re off to the races once again…
I attended by first Dreamforce in 2007. A year later, I was being asked to present. And with each year, that responsibly has grown. A session here, two sessions there, five sessions here. I am so grateful to have the chance to share what I’ve learned, meet other presenters, and share ideas with other customers. I am truly honored each and every time that I’m asked. But I was lucky enough to watch my mentor go through the Dreamforce prep experience the year before I was asked, so I knew what was in store for me. I’m not sure others are quite so lucky.
Get to the point already, Becka!
“Herding Cats for DF12”
This was the subject line of an email I recently received, and I couldn’t agree more. With a group of five attending (plus potentially a few more with keynote-only passes), the five sessions that I’m speaking in and obligations to meet up with people, there is a lot to coordinate for my Dreamforce trip this year. And I know that I’m not alone. So here are my Dreamforce 2012 tips to keep your sanity.